What is new from google side – ‘Google-certified CMP’ ?

New Message from Google….

Since 16th January, 2024, Google will require all publishers serving ads to EEA & United Kindom users to use a Google Certified CMP. CMP is short name of Consent Management Platform. Here you can use any Google Certified CMP for this purpose, including Google’s own consent mgmt solution. If you are interested in using Google’s consent Mgmt solution then you can create a GDPR option on Google Ad-sense.

What’s GDPR ?

The full name of GDPR is General Data Protection Regulation. GDPR is the new EU data privacy regulation. This legislation was enacted to protect the personal information of EU citizens. it’s not new concept but was into effect on 25th May, 2018.

In simple term, No country wants any internet user to find the information published by them without their consent.

Why is it necessary ?

For example, any company or person visits other country through VPN or any other tools, then this rule will apply to him.

Note : All info is collected with the help of google so get more info, please help of Google and other search engines. It’s only info so that you know about what’s new from google side..

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