What is TCF v2.2 in Adsense | An update on TCF v2.2

The Interactive Adverting Bureau (IAB) has recently announced the latest version of its Transparency and Consent Framework (TCF) – TCF v2.2. Here, We will explore the key updates/features of TCF v2.2 and what they mean for the digital adverting industry.

The TCF is a voluntary standard intended for use by three categories of stakeholders – publishers, vendors, and Consent Management Platforms.

Purpose of TCF v2.2

Tthe TCF v2.2 brings several important changes to the digital adverting industry by expanding the scope of the framework, updating the UI requirements for CMPs, introducing policy changes, enhancing accountability and transparency requirements, and updating technical specifications. These updates are designed to give users more control over their consent choices, increase transparency and accountability, and improve the overall user experience.

The IAB has given CMPs until 30th Sept, 2023 to implement the new policies and specifications.

As the industry continues to evolve, it is essential for publishers, advertisers and CMPs to stay up-to-date with the latest changes to ensure compliance and build trust with their users.

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