What are Banner ads in Adsense/Google adsense?

Banner Ads are ads that appear within the main content of your pages/web pages.

Banner or web banner ads is a form of advertising on the world wide web delivered by an ad server. It’s intended to attract traffic to a website by linking to the website of the advertiser. In many cases, Banner ads are delivered by a central ad server. Web banner differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer’s interests.

Generally, Banners ads are the creative rectangular ad that are shown along the top, side and bottom of a web page in hopes that it will drive traffic to the advertiser’s site and overall brand consideration. This type of visual banner-style online advertising is a form of display ads. This types of ads or banner ads are placed in high traffic locations on any website. it’s helpful for generate high CPC and CTR. so it’s very helpful for a website for increase revenue..

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